horray for Estok

From the Freeps. . .
Estok returns to journalism in HamiltonThu, February 1, 2007
By KATE DUBINSKI, SUN MEDIA

The director of the University of Western Ontario's communications department is going back to his roots after being hired as the head of a daily newspaper in Hamilton.
David Estok will start in March as the editor-in-chief of the Hamilton Spectator.
Estok started in journalism at the Spectator 25 years ago, and has worked at UWO in public affairs and as a lecturer in the faculty of information and media studies.
"I'm really looking forward to it. I'm from Hamilton . . . it will be like going home, going back to news and journalism," Estok said.
He starts the job March 5, replacing long-time Spectator editor-in-chief Dana Robbins who moves to Kitchener as publisher of the Record and Guelph Mercury.
"I've had a passion for journalism all my life. The Spec had a revolution . . . and has really taken some leading-edge ideas around journalism, so I was really attracted to the paper," Estok said.
Going from journalism to public relations and back is fairly uncommon, but Estok has done it before: He worked in PR, then went to Macleans magazine.
"London's a great city -- we came to raise our family here."